Planning Analytics

 View Only

The Role of Predictive Analytics in the Dropshipping Industry.

By Paul Glenn posted Sun May 24, 2020 09:57 AM


The data is growing with every single click on the internet. To make sense of this vast data and practice it for the company’s interests etc, we need help from various Data Science methods.

Every single day we buy and sell stuff online, with a particular mouse click, but to keep the clients engaged with the site or to enhance customer’s activity, companies use Data Science or Machine Learning.

Until you do data review, you won’t understand if your company is profitable. It can also instruct you on the kinds of products your clients like best. This can assist you to make more informed decisions when it comes to product making or curation for your store. When it comes to data analysis, you can get answers to almost every industry question. From how much income did we make this quarter to where are most of our traffic coming from, investigating your data can be an insightful method. It’s not just about understanding what the data is, but more about understanding what to do with it. 

International dropshipping is an up-and-coming industry model for savvy managers. The industry values for 33% of all e-commerce sales and the profits in many untapped businesses can be huge.

Generating highly targeted Promotions

The quality of online advertisements for any e-commerce business cannot be exceeded. A survey from Oracle found that 98% of e-commerce marketers felt advertisements were essential to their bottom lines. Sadly, less than 50% of e-commerce marketers are sure of the tools they use to start and monitor their advertisements.

Creating ad-hoc promotions for domestic clients is stressful enough. Managing advertisements for clients in other parts of the world adds many more layers of complexity to the comparison. It would help if you accounted for:

  • The balance of older people in the community and other demographic parts that come into play

  • The timing of vacations in various parts of the world and the relative importance of those holidays

  • Seasonal variations between countries

  • Cultural variations that make some advertisements more appealing

Offering a promotional campaign for so many various countries would be impossible without the availability of big data. Luckily, several predictive analytics models can help you plan your promotional plan.

Developing a pricing plan

Predictive analytics has been beneficial with pricing plans. Uber and AirBnB both used it to increase their ROI. Worldwide dropshippers can profit from it as well.

Frame prices are another essential element of any dropshipping company. You can’t certainly set the same prices for clients in every location. You need to know what the balance price is for similar outcomes in the regions you are selling too. If you used prices for goods in the United States as a benchmark and set for cost-of-living differences, you might be drastically overpricing or underpricing your goods. It would help if you accounted for variations in demand and supply availability in those areas.

Predictive analytics can support you tweak your pricing plan at the local level. Instruments such as SaleSource can collect pricing data on thousands of opponents. You can use this instrument to collect data from various online stores in every country that you expect to compete in. Getting this data over time and building separate spreadsheets for each date, the data was collected with proper notes that will allow you to track changes and manage a regression analysis to know events that trigger pricing differences.

Changing this strategy at the regional level enables you to set future prices ahead of time and adjust after the effect of certain events, such as local natural hazards.

Assessing the future demand for different products

Picking the right inventory for your dropshipping company is one of the most powerful things you will do. One international dropshipping manager that I chatted with said that his global split-testing data noted that less than 4% of goods would be successful in any market.

Sadly, products that sell well now may not sell at all two months under the road. Demand for some goods is cyclical, so you need to time the selling campaigns for them correctly. Other goods forever go after the market become full; people lose faith in the brands after them, or they become old as more effective products take their position.

Predicting the future need for products is not easy at all. Luckily, predictive analytics has performed it much more manageable.

The predictive analysis method can drastically change your marketing strategy.

Many companies haven’t changed to this yet, even though they know its importance. This is an excellent opportunity for you to jump on board to gain influence over your competition.

Your predictive interpretation models will assist with your customer segmentation approach.

This software will update your automation tactics and support you prevent buyer churn by knowing it before it’s too late. You’ll also be able to make other powerful decisions in real-time.

Predictive analysis is excellent for advanced regression types.

Use this technology to assist you in predicting the lifetime cost of a customer, and prioritize changed leads.