Geospatial information has a long history, but advances in available technologies have finally made it a highly efficient tool. Mapping and geospatial tools now allow us to visualize, analyze and interpret data, adding further understanding of trends, patterns and relationships.
Years ago, every traveler needed a folded paper map to guide them at their destination. Nowadays, far more information is available with the push of a button. With geospatial intelligence, people today not only use digital maps to get real-time information about things like weather and traffic conditions but also rely on their maps to get tips about the best local restaurants, hotels, gas stations and other amenities. In addition to helping people move from one place to another much faster than they otherwise could, these new technologies can also improve transportation itself, for example by anticipating upcoming hills and instructing drivers how to optimize fuel economy.
To see another example of the value of geospatial technology, look at healthcare. Even though these technologies are still relatively new, the healthcare sector is already seeing applications of the technology to map diseases. Healthcare applications now allow professionals to visualize the spread of disease and add context to patient records with demographic data. This patient information, combined with satellite data including rainfall, temperature and vegetation, further helps inform logistics and coordinate healthcare efforts in real time.
IBM has partnered with Mapbox to bring geospatial capabilities to on-premises and on-cloud deployments of Cognos Analytics. The result is nearly unlimited opportunities for quickly categorizing and identifying key insights for retail, defense, insurance, utilities, natural resources, social sciences, medicine and public safety, to name a few. These powerful new mapping and geospatial capabilities are available with the latest release of Cognos Analytics.
Organizations, already awash in customer data, know geospatial capabilities can put a new ‘lens’ on existing reports. Data from smartphones, GPS devices and social media has organizations anxious to factor in customer location, origin or destination along with time or date. Cognos Analytics, combined with open data movement and Mapbox spatial analysis capabilities, can help reinvent the way you report and solve department problems in logistics, HR, supply chain management, sales and much more.
Join the next Charting Your Analytical Future webinar, on December 8th, to see and learn about the world-class mapping and geospatial capabilities that have been added to IBM Cognos Analytics. Discover how you can add a geographic dimension to visualizing critical business information in your reports and dashboards.
#analytics#businessintelligence#CognosAnalytics#CognosAnalyticswithWatson