Observability costs business 10-30% of their overall infrastructure spend. And, with enterprises using an average of 5-8 different observability tools business are finding it harder than usual to track where they are spending and the benefits it’s driving.
As IBM builds seamless experiences for multi-tool integration across the observability portfolio, the team has a set of principles including “having different IT users (personas) working collaboratively,” but it’s manifestation is more like SRE and DevOps teams getting a glimpse into FinOps through the lens of Observability.
This is most visible in the “Powered By…” FinOps product integrations where valuable Kubecost and Turbonomic data and actions are put directly in the Instana observability user interface, empowering teams to make cost-informed performance decisions.

Figure 1: Instana enriched with cost insights and resource optimizations
Organizations are already grappling with massive cloud bills, but cloud-native and AI-driven applications have made cost management even more complex.
FinOps emerged to bring collaboration and accountability between business and operations teams. However, when FinOps is siloed as a separate function, it often struggles to drive measurable business outcomes.
To truly enable ownership, accountability, visibility, and automation, cost and performance insights must be embedded directly into the tools used by engineering and operations teams.
When key personas like developers and SREs are building or scaling applications, visibility into resource placement, costs, and opportunities to reduce waste or optimize is critical.
Instana’s integrations with Kubecost and Turbonomic are built on these principles, helping remove barriers and automate the complexity of modern cloud-native environments.

Figure 2: Outcomes with Instana integrations
With Instana’s 300th release you can join the list of customers who have successfully embraced these integrations to bring their costs down, reduce wastage and enhance customer experience.
To learn more, view the webinar here
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