Why Client Involvement in Early Product Development Matters: IBM
In today’s fast-paced, customer-driven market, building a product that resonates with users is more critical than ever. At it’s essential. Our Turbonomic Private Preview program embodies this philosophy, enabling select clients to access upcoming features, provide feedback, and help shape the product before it reaches the public. Here’s why this approach is a game-changer and how it underscores our commitment to customer-centric design.
The Power of Early Client Involvement
Involving clients in the early stages of product development offers several key advantages:
1. Real-World Testing = Better Products
When clients use new features in their own environments, we get valuable insights into what works, what doesn’t, and what needs improvement. This helps us fine-tune functionality before a full release.
2. Builds Trust and Partnership
Inviting clients into the development process shows that we value their input. It creates a collaborative relationship where clients feel heard and invested in the product’s success.
3. Faster Iteration, Higher Quality
Early feedback allows us to make quick adjustments. This means fewer surprises at launch and a product that’s more aligned with what users actually need.
4. Customer-Centric Design in Action
We don’t just build for our customers—we build with them. Private Previews help us prioritize features that deliver real business value.
How Turbonomic Private Previews Work
The Turbonomic Private Previews program is designed to give select clients exclusive access to upcoming features before they’re publicly available. This allows our Engineering and Product Management teams to build customer feedback into the product much earlier in the process, affirming our focus on customer-centricity in design. Here’s what makes this program a cornerstone of our development process:
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Collaborative Development: By enrolling a customer in Private Previews, participants agree to work closely with our teams to upgrade to a General Availability (GA) Turbonomic version that includes the new feature code (often hidden behind a feature flag). This includes facilitating one or more feedback sessions directly with Product Management and Engineering within the Private Preview window.
This program not only benefits our clients but also helps Turbonomic deliver a product that’s polished, user-friendly, and tailored to real-world needs.
Ready to be part of the Turbonomic Private Previews program? Here’s how you can get involved:
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Register your Interest: Follow the application process outlined.
By directly participating in the Turbonomic Community, clients can be the first to learn about cutting-edge features through Private Previews, reducing the need to engage first with sales to identify important product updates and you will have a unique opportunity to influence the future of Turbonomic products while gaining early access to innovative tools and features.
The Turbonomic Private Previews program is more than just a testing phase—it’s a strategic initiative centered on early customer collaboration. By involving clients from the outset, we co-develop features that directly address their needs, resulting in solutions that are not only innovative but also highly relevant and usable.
This approach leads to better product adoption, accelerates customer maturity, and strengthens long-term retention. It also fuels product growth by ensuring we’re building with, not just for, our users. In a landscape where expectations evolve rapidly, Turbonomic Private Previews give us a critical edge—turning customer insight into lasting impact.
Join Us in Shaping the Future
At Turbonomic, we’re committed to delivering products that empower our customers. The Private Previews program is a testament to that commitment, offering a platform for collaboration, innovation, and growth. If you’re ready to help shape the future of Turbonomic’s products, log in to the IBM Community today and apply for the Private Previews program. Together, we can build winning products
Have questions about Turbonomic Private Previews or want to learn more?
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