We are excited to share Apptio product launch moments on partner community. This gives partners visibility into Apptio’s latest innovations, helping them stay aligned, informed, and better equipped to engage with customers.
What is a Launch Moment?
A Launch Moment at IBM Apptio is a coordinated, company-wide initiative. It brings together all the latest product innovations and announcements into a single, impactful campaign. These moments are designed to generate excitement and awareness across key audiences. Launch Moments typically occur twice a year, aligning with major industry events to maximize visibility and impact.
What Happens During a Launch Moment?
- A consolidated overview of new product features and updates
- Internal enablement sessions
- External marketing and communications
- Strategic outreach to stakeholders
Recordings
H1 2025 Product Launch Moment