IBM and the Masters Tournament announced a series of digital fan features returning to the award-winning Masters app and Masters.com that was used at this year's Tournament. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – aim to deliver a more personalized and engaging experience for millions of new and existing golf fans around the world following all the action at the Masters Tournament.
More strategic shot analysis with Hole Insights 2.0
IBM Hole Insights is returning for its second year as part of the Track Shots experience on Masters.com and the Masters app. The AI driven Insights 2.0 leverages watsonx technologies including the Granite LLM to offer data-driven insights around every shot taken on every hole at Augusta National. This includes:
- Data-driven recaps of how each hole has played daily and throughout the 2025 Tournament (e.g., "No. 14 has played difficult today, with 25% of scores resulting in bogies.").
- Projections of how each hole might play, based on past and current performance data (e.g., "No. 9 is projected to be the third most difficult hole today.").
- Historical insights into how each hole has played, based on nine years of Tournament data – including more than 180,000 shots – and ball position on course (e.g., "Shots historically hit in this location have an 82% chance of resulting in a birdie.").
This year, the solution has been built to provide enhanced, more powerful insights. To enhance the quality of the insights, IBM Consulting fine-tuned Granite and other LLMs on a wealth of sources including historic shot locations, insights from golf experts including past Masters Tournament caddies, and Tournament data spanning nine years and more than 180,000 shots.
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