We’re thrilled to announce the release of IBM Product Master 14.0 today, a major step forward in making product information management (PIM) smarter, faster, and more user-friendly. Whether you're modernizing your PIM architecture, streamlining workflows, improving product data quality, or enhancing collaboration across cross-functional teams, this release delivers a powerful set of new capabilities designed to help your organization get more done.
Here are some highlights of the release and previews of the awesome features:
End-to-End Item Traceability
The new Journey tab offers a full historical view of an item across collaboration areas and workflows. See exactly who did what, where, and when. Track how long items spent at each workflow step, spot bottlenecks, and make more informed process improvements with detailed time-based insights.
Brand new Journey tab
User Engagement and Digital Asset Management
No downloads needed. Just upload and play. Our integrated video streaming feature lets you preview marketing and product videos directly from the app, powered by the built-in Digital Asset Management system. Additionally, users can now preview PDF and WebP files directly within Product Master, making it easier to review documents and assets without disrupting your flow.
Enhanced Product Data Governance
Quality data = better business outcomes. The revamped Completeness tab surfaces all missing attributes across channels, with the ability to export detailed Excel reports even at the catalog level. The improved suspect duplicate processing workflow catches duplicate records and empower users to handle them with ease. Finally, you can now apply data survivorship rules to multiple attributes from the Spec page, giving teams better control over how golden records are maintained across your data sources.
Apply survivorship rules to attributes
Data survivorship rules taking effects
Improved suspect duplicate processing workflow
Future-ready Infrastructure
Last but not least, we’ve modernized our stack so you can take full advantage of the latest tech—ensuring a faster, more reliable, and future-ready PIM experience. We’ve also made it significantly easier to migrate your database and containerize your deployments, supporting the architectural evolution of how our customers build, scale, and upgrade.
What it means for organizations
IBM Product Master 14.0 is more than features update; It is about unlocking operational agility: removing friction points across the product lifecycle, empowering users to collaborate more seamlessly, and providing the visibility teams need to stay organized.
Whether you're a data steward, marketer, or operations lead, this release is built to support the way you and your organization work.
Ready to see it in action?
Engage your IBM representative or IBM Business Partner today!
You can check out the release note in our documentation here.