Blogging is a great way to keep new content in your user group. That being said, if you don’t see yourself as much of a writer, don’t fret! Recruit some helpers within your user group to contribute towards your user group blog.
The best way to do this is to give your blog some structure. Instead of handing over the reigns to a member, let them know what you expect from their writing.
Give Topics
One fellow leader, Eduard Diaz, decided on two different topics for his group that he’d like to have members write about: office humor and professional development. Maybe your topics are mobile implementation and cloud; upcoming events and MQ – whatever they are, giving categories for bloggers to discuss helps give them inspiration and give your blog structure.
Set the Frequency
Let your bloggers know how often you’d like them to post. It’s good to have at least a 1-2 new articles a month, but the more the merrier! Set your frequency of posts and hold your bloggers accountable.
Call for Speakers Today
All it takes is a quick email – send a message through your Announcements forum and see who would be interested in blogging. If you need some inspiration or a template, check out Eduardo’s post here.
Configure Your Blog
To let a group member write on your blog, just go to your user group's blog and click the 
icon on the left. Scroll down to "Blog Security" and add any member as either a Blog Owner or Blog Article Writer. If you choose Blog Article Writer, you'll have to approve all articles before they're published. A Blog Owner has the same privileges as you and can publish articles as they wish.
If you’d like more information or direction on getting your blogging program started, don’t hesitate to reach out to me at usergroups@imwuc.org.