Let's talk about David, a data analyst just like you. He used SPSS Statistics to build a brilliant churn model for his telecom company. He created a probability score that could predict, with high accuracy, which customers were at risk of leaving.
In the past, that's where his work would have been handed off in a spreadsheet.
But this time was different. This time, David had Cognos Analytics.
He connected his "scored" SPSS dataset to Cognos, and in under an hour, he transformed his predictive model into a living, breathing Churn Prevention Dashboard.
Suddenly, the marketing manager, Maria, wasn't looking at rows of data. She was looking at:
- A map of India that glowed red in the regions with the highest churn risk.
- An interactive chart where she could click on "Month-to-Month Contracts" and instantly see that they were the most vulnerable segment.
- A prioritized action list of the top 50 most at-risk customers, updating in real-time as she explored the data
By clicking that "Month-to-Month" bar, Maria instantly filtered the list to the customers who needed immediate attention. She exported that targeted list and launched a retention campaign that day.
The result? A 15% drop in churn in the first quarter.
David didn't just provide an analysis; he delivered a business outcome. He proved the immense ROI of his work in SPSS, and he empowered his entire team to make smarter, data-driven decisions.
SPSS Statistics is your engine for deep analysis and prediction. Cognos Analytics is the vehicle that delivers that power to your entire organization.
Don’t miss out on the current Big Blue For You promotion, including 15% off on your Cognos Analytics monthly subscription or 3 months free on your first annual subscription. This is a limited-time offer ending on September 30, 2025. Renewals excluded. The same discounts are also available for first-time SPSS Statistics purchases and other products! Claim your discounts here.