Gary Lafferty has been making presentations for a long time. To research his book, “Make More Money Speaking,” Gary Lafferty analyzed the world’s most powerful speakers and identified the elements that make them successful. As founder and CEO of Growth Focus, he puts these concepts into practice as both a speaker, podcaster and a speaker coach. Gary joined IBM TechXchange 2024 in Las Vegas as our on-site speaker coach and we had some very positive feedback from speakers, many of whom are expert technologists, but not experienced public speakers.
For IBM TechXchange 2025 (October 6-9 in Orlando, Florida), Gary is part of a team of Speaker Coaches to help support the more than 1,000 speakers coming to share their expertise at the annual IBM Learning Event. To help prepare speakers in advance, Gary recently shared some of his tips and techniques in a 60-minute webcast, “From Great To Unforgettable: The IBM TechXchange 2025 Advantage.”
Whether you are presenting at TechXchange 2025, or just looking to raise your powers of persuasiveness, this is an hour packed with great advice. Watch this Master Class is public speaking carefully, because Gary is actually demonstrating the techniques as he explains them.
Next up, on Wednesday, September 10, at 11 AM EDT, is Part 2 of IBM TechXchange Speaker Effectiveness Training webcast series, “Unleashing the Power of Story,” featuring Broadway actress and IBM Think Keynote speaker coach, Melinda Buckley.
Register here for Unleashing the Power of Story