Now you can review all the great presentations from this year’s annual BA Midwest User Group held for the third year in a row July 9 and 10 at Acuity Insurance World Headquarters in Sheboygan, Wisconsin. 

Check out the Playlist on IBM TechXchange YouTube.

And what a time we had! 

From the opening keynote on Agentic AI by Matt Warta, IBM Director of Product Management, Business Automation, to inspiring client stories, new innovations from IBM Business Partners, and a portfolio-wide Product Roadmap update, attendees in-person and on-line got the latest news and views on all things Business Automation.

Host Matt Passini of Acuity Insurance welcomed a gregarious group to Acuity’s acclaimed meeting facilities, which was also broadcast live across the world, with attendees from Europe and Asia. Those on-site were treated to breakfast and lunch, provided by IBM Partners enChoice, Blue Polaris and the Dayhuff Group, and then on Wednesday, everyone was invited to join Acuity employees for an outdoor happy hour with local Wisconsin beverages on the manicured grounds of the award-winning complex. 

Many User group attendees also convened for dinner at some of Sheboygan’s delicious downtown eateries on the shores of Lake Michigan - a great way to enjoy a beautiful summer evening. The Midwest User Group has become an annual tradition now in Sheboygan, thanks to Matt and Acuity Insurance. With on-line attendees, the event now attracts hundreds each year.

You are invited to relive the sessions on YouTube, whether you were there or if you couldn’t attend. Many of the client sessions are a preview of similar but longer sessions that you’ll be able to attend at IBM TechXchange 2025 in Orlando, Florida, October 6-9.