IBM NS1 Connect

IBM NS1 Connect

Join this online group to communicate across IBM product users and experts by sharing advice and best practices with peers and staying up to date regarding product enhancements.

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Don’t let DNS Crash Your Black Friday

By Claire ODonovan posted 4 days ago

  

Milliseconds matter when millions are shopping – Master Performance and Resilience with NS1 Connect 

Black Friday and Cyber Monday are make-or-break moments for online retailers, eCommerce platforms and financial services. In 2024 alone, global online Black Friday sales hit $74.4 billion, up 5% on 2023. In an environment where milliseconds impact millions, your infrastructure has no room for error.  

 

While marketing campaigns and inventory are top of mind, the foundational layer of your online presence – DNS – is often overlooked. A single misconfiguration, latency spike or outage can cost millions in lost revenue, customer churn and reputational damage. Is your DNS ready for the surge?  

 

Join NS1 Connect for a tactical webinar, where we will share expert strategies to prevent downtime, handle massive traffic spikes, and safeguard your digital storefront before the busiest shopping days of the year. Invest just 60 minutes now to ensure that this Black Friday, your business doesn’t just survive – it thrives. 

 

Webinar details 

Date: Thursday, August 14, 2025 

Time: 11:00am EDT 

 

Speakers: 

Terry Bernstein, Senior Director of Product Management, NS1 Connect Managed DNS 

James McCarthy, Technical Sales Manager, Network Management 

 

 

What you will learn 

Key takeaways include: 

  • Best practices for Black Friday readiness - ensure your digital storefront is always reachable. 

  • Scale with confidence - learn how to manage unpredictable traffic surges. 

  • Prevent costly outagesidentify and mitigate DNS vulnerabilities before they hurt your business. 

  • Optimize user experience – deliver lightning-fast site access for every customer. 

 

Who should attend? 

 

This session is essential for IT, infrastructure, SRE, and DevOps leaders in retail, eCommerce, financial services and payment processing. Any organization that is reliant on a robust, high performing online presence during peak periods. 

 

Your DNS is the very first step in every customers journey, and it must perform flawlessly.  

 


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