In our current data-driven business climate, IT departments are becoming increasingly challenged with the flood of requests for business intelligence and analytics. They can’t possibly respond to them all. At the same time, the business is looking for the tools to explore company data independently and to continue looking deeper and deeper in search of business and market insights.
The enhanced IBM Cognos Analytics fills a distinct need for both IT and business. Designed for self-service and the accommodation of ad hoc explorations, IBM Cognos Analytics creates a new framework for collaboration, while enabling both IT and line of business to move forward in a direction that expands their insight and influence.
IBM Cognos is a very powerful system. In the process of recreating it and rethinking the user experience, we went back to the design drawing board. What we came up with is a really gorgeous, very simple user experience and interface. What’s cool about it is that regardless of the individual’s role in the organization, the user experience is the same. It actually doesn’t matter whether you are in a line of business role, or IT, or you are the person handling the administration.
Line of business is now able to tap into the intuitive interface, take a self-service approach to data exploration, share interesting insights via an easy-to-create dashboard, and add to the company’s base of business intelligence. At the same time, IT retains control over governance and the security, determining what is trusted data and what can be distributed to a wider audience.
The creation of one unified user experience that is accessible and relevant to all users, has served to streamline the learning process while allowing users to glide between different roles. This is important because in many companies people don’t function in a single role. They might play multiple roles and the lines between roles can get blurred. IBM Cognos Analytics ensures a consistent user experience, and one that can adapt with users as their roles change.
Check out the
IBM Cognos Analytics site for a free trial and additional information on harnessing your company’s data.
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