Food for Thought

In today’s content-saturated environment, enablement teams are under constant pressure to produce more content faster. Stakeholders ask for more playbooks, more training modules, product launch kits, more videos, more step-by-step guides, more of everything.

But producing more doesn’t always lead to better outcomes. In fact, excessive content often leads to confusion, disengagement, and low adoption. The most effective enablement teams aren’t those delivering the highest quantity of content, but those producing the most impactful content - content that’s built on data, refined through feedback, and aligned to business goals.

It’s time to shift the mindset from “more and faster” to “less and more meaningful.” Data analytics, content quality, and feedback loops can guide that transformation.

Start with Data, Not Requests

Enablement teams are often inundated with requests: product overviews, sales decks, FAQs. While many are well-intentioned, they’re not always aligned with business needs. One of the biggest traps is responding to every request without validating the need.

Before creating any new content, ask: What does the data tell us?

You already have access to performance and usage data. Use it to identify where gaps truly exist and where content can make the biggest difference. This could be sales metrics like win/loss ratios, ramp time, and deal velocity; usage data showing which assets are ignored or misused; quiz results that highlight knowledge gaps; or customer-facing metrics like onboarding time and product adoption trends.

If data shows renewals are being lost due to weak value articulation, prioritize a customer value recap template and renewal conversation guide. If new hires are struggling in their first 90 days, refine the onboarding program instead of launching new product content.

Content should be a response to verified capability or performance gaps - not the loudest voice in the room.

Quality Over Quantity

Enablement is not a volume game. High-impact content is curated, purposeful, and built with the end user in mind. Instead of dozens of resources, focus on a few that are: clear, easy to consume, aligned with real challenges, tailored to specific roles, and designed for action - not just knowledge transfer.

Ask yourself:

• Is this solving a real problem?
• Can it be consolidated or simplified?
• Will users know how to apply it in their workflow?

Maintain quality standards through templates, style guides, and version control. Consistent, accurate, professional content builds credibility and boosts adoption.

Treat your assets as products: each solves a problem, has a lifecycle, and is measured against success criteria.

Make Feedback a Habit

The most effective content isn’t created in a vacuum - it’s shaped by the people who use it. Feedback should be part of every stage: validating the need before creation, piloting drafts during development, and monitoring performance after launch.

Gather insights from sales managers, frontline teams, and analytics tools. Don’t wait for content to fail before revisiting it? Set up structured processes for review, iteration, and retiring outdated materials.

Enablement isn’t one-and-done. Feedback keeps it relevant, effective, and aligned to shifting priorities.

Focus on Impact, Not Activity

Many teams are still evaluated on volume: courses launched, assets produced, sessions delivered. These are easy to track but say little about business impact.

The real measure of success? Improvements in sales performance. Faster ramp time for new hires. Greater adoption of strategic messaging. Clear links between enablement work and business KPIs.

This also means coaching your team to ask better questions. When a stakeholder requests something new, have them define the outcome they’re aiming for - then propose the best solution, not just the fastest.

Position your team as strategic advisors delivering business value, not just content creators.

Final thought: In high-growth, high-change environments, enablement’s role is to empower the business. That means focusing on content that improves performance, not just content that ticks a box.

Ground your strategy in data. Prioritize quality over quantity. Listen closely to feedback.

The next time you’re asked for a new deck or training module, pause and ask: Is it truly needed? Will it lead to better outcomes? If not, put your energy where it matters most.

Doing less, but better, isn’t just a strategy. It’s a competitive advantage.