It’s amazing what you learn from your kids. My teenagers showed me a new genre of YouTube video called a “Reaction Video.” For those who don’t know, a reaction video features a person or people watching a music video, video game, film trailer, reality show or some such digital content and then they react spontaneously on camera. In 2020, Reaction Videos became very popular, with new Youtube channels devoted exclusively to reaction videos, with millions of subscribers, like
Lost In Vegas and
Kids React.
It didn’t take me long to realize that this format would work very well for IBM Automation. Many of our webcasts feature IBMers showing off something cool and then it’s over. Wouldn’t it be better if we got to see a reaction from someone who might actually use it in the real world?
Before I got too excited, I knew we’d need to test the concept. I tried out the idea for an IBM-AIIM Virtual Event in February to see how it might play out. Here’s three examples:
Troy DesBarres, co-founder of IBM Business Partner Magiclamp Software, showed the personal health robot he built over the Holiday break and Paul Cortellesi, ECM Leader for Memorial Sloan Kettering Cancer Center, reacted.
Eileen Lowry, IBM’s Director of Content Services showed off the new Automation Document Processing and then Harvey Spencer, the worldwide capture expert reacted.
Curtis Gearhart, Offering Manager for Operational Decision Manager, presented Automation Decision Services combined with machine learning. After the demo, Maria Venezia, head of Conversational AI for the United Nations reacted.
Guess what? It works! The one thing I learned is that we want to allow a little more time for both the presentation and the reactor. And we also want to enable the audience to submit their own reaction and ask questions.
And that’s what we’re going to do on
Wednesday, April 28 at 11 AM ET (8 AM PT). The debut of
Automation Reaction Live will feature Matt Warta, IBM’s Program Director for Workflow, who will share all the cool stuff in IBM Intelligent Work Management, including the AI-powered dashboards that can predict outcomes. And we’ve invited Paul Cortellesi of Memorial Sloan Kettering for an encore appearance. Paul is both astute and entertaining and his reaction is very likely to be as thoughtful as it is provocative. Click
here to register.
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