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More than one-third of organizations have moved past AI experimentation and are piloting and implementing generative AI across the functionsresponsible for creating experiences, including marketing, customersupport, sales, commerce, and product and service design (source: IBV 6 Hard Truths for CEOs Report).Marketers are under immense pressure today to lead their organizations through this change and deliver on the promise of more efficient AI-powered content supply chains and empowered employees while navigating the complexity and risks of this task. And even more so for Financial Services marketers, who must contend with industry regulation and added data security and privacy requirements.In order for Financial Services organizations to compete, they need ablueprint for implementing AI with proper governance and data standardsso they can maximize the benefits of CX personalization while trustingevery experience they create, across every customer and employeeinteraction. Join IBM to hear how it is helping financial servicesorganizations navigate this challenge.Key speakersJohn Waterman, CT/FSCT/TT FSS Lead, IBM Alexis Zamkow, Global Offering Lead - Marketing Transformation, IBM