A blueprint for AI-powered marketing transformation in Financial Services

More than one-third of organizations have moved past AI experimentation and are piloting and implementing generative AI across the functions
responsible for creating experiences, including marketing, customer
support, sales, commerce, and product and service design (source: IBV 6 Hard Truths for CEOs Report).

Marketers are under immense pressure today to lead their organizations through this change and deliver on the promise of more efficient AI-powered content supply chains and empowered employees while navigating the complexity and risks of this task. And even more so for Financial Services marketers, who must contend with industry regulation and added data security and privacy requirements.

In order for Financial Services organizations to compete, they need a
blueprint for implementing AI with proper governance and data standards
so they can maximize the benefits of CX personalization while trusting
every experience they create, across every customer and employee
interaction. Join IBM to hear how it is helping financial services
organizations navigate this challenge.


Key speakers




John Waterman, CT/FSCT/TT FSS Lead, IBM




Alexis Zamkow, Global Offering Lead - Marketing Transformation, IBM