In today’s competitive B2B landscape, maintaining a seamless, consistent, and personalized product experience across all digital touchpoints is critical.
This webinar delves into the major pain points of Product Experience Management (PXM), including issues related to Content Management Systems (CMS), Digital Asset Management (DAM), Product Information Management Systems (PIMS), and overall PXM.
Key challenges like data quality and consistency, integration, and interoperability, scalability, personalization, compliance, user experience, performance, content localization, analytics, and customer feedback will be discussed. We will explore how generative AI can offer transformative solutions to these challenges.
By automating data validation, facilitating seamless integration, dynamically scaling content, and enhancing personalization, generative AI can significantly improve the efficiency and effectiveness of PXM. Additionally, AI-driven compliance monitoring, security threat mitigation, intuitive user interfaces, optimized content delivery, automated localization, predictive analytics, and real-time customer feedback analysis will be highlighted.
Join now to see how leveraging generative AI to creates a superior, scalable, and adaptive product experience for B2B companies.
Key speakers
Rich Berkman, Senior Partner, Global Leader, Digital Commerce, IBM iX, Customer Transformation, IBM
Shantha Farris, Global Digital Commerce Strategy and Offering Leader, IBM iX - Customer Transformation, IBM
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