Webinar: Meet the AI-Powered Content Supply Chain

Summary

Marketers have entered an age of unprecedented personalization. And while both consumers and retailers agree this hyper-personalization is a good thing, as the demand for more tailored retail experiences grows, so does the demand for content.

A new generation of disruptive technologies—including AI and generative AI, which combines human-like creativity with high-speed cloud computing—promises to help brands speed up and scale content production. Already, C-suite leaders are ready to invest in them. According to new research from IBM’s Institute for Business Value CEO study, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI.

Join us for this webinar to learn how Adobe and IBM are partnering to help retailers and CPG brands build AI-powered content supply chains that connect the people, tools, and workstreams needed to effectively plan, create, manage, deliver, and measure content.


Key Speakers


Alexis Zamkow - Intelligent Marketing lead, IBM Consulting

Bruce Richards - Retail Industry Strategy and Marketing Lead, Adobe