SPSS Statistics

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  • 1.  Digital marketing - configuration of possible customer profiles

    Posted Thu June 01, 2023 10:57 AM
    Buenas días,

    tengo una consulta respecto a marketing digital - perfil de posibles clientes, si quiero ver indicadores que me aseguren que el modelo es bueno como podria hacer, ya que mediante el mismo spss solo me sale la distribución y el índice de respuesta de acuerdo a mi variable dependiente pero no se menciona nada del porque el modelo elige esas variables o cual es el score o chaid de las variables

    Espero su respuesta, gracias



  • 2.  RE: Digital marketing - configuration of possible customer profiles

    Posted Fri June 02, 2023 01:37 PM

    Hello @Denitza Quispe 
    Are you asking about the "Direct Marketing" feature in IBM SPSS Statistics? I ran your question through a translator and didn't really see a specific question to answer.  So I'm sorry for the "general" response.  IF you are interested in using Direct Marketing, there is a Case Study for it in our online documentation.

    I hope this helps!



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    David Dwyer
    SPSS Technical Support
    IBM Software
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    Original Message


  • 3.  RE: Digital marketing - configuration of possible customer profiles

    Posted Mon February 19, 2024 12:22 PM

    Hi there,

    Thank you for reaching out and trying to understand my question! While I appreciate your effort in running it through a translator, it seems there was a slight miscommunication.

    I'm not actually inquiring about the "Direct Marketing" feature in IBM SPSS Statistics. My question or comment wasn't related to that specific functionality.

    Would you mind if I rephrase my initial message or provide more context to see if I can clarify what I'm seeking assistance with? I apologize for any confusion!

    Best,

    Denitza Quispe



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    Chandrama Vishwakarma Founder of pexelar
    Founder of Pexelar
    Pexelar
    Noida
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    Original Message


  • 4.  RE: Digital marketing - configuration of possible customer profiles

    Posted 19 days ago
    Edited by Joe Breath 13 days ago

    Good morning! To check if your customer profile model is strong, look at metrics like AUC, accuracy, or use cross-validation. SPSS shows basic outputs, but doesn't always explain variable importance. Sites like virallop offer practical guides to understand models better and apply data-driven marketing strategies.



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    Joe Breath
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    Original Message


  • 5.  RE: Digital marketing - configuration of possible customer profiles

    Posted 18 days ago

    Hi Denitza, I wonder which statistical method you used to look at your customer profiles, (I think that the answer is depending on the method )? You mention "chaid", so I wonder if you have used the tree analysis in SPSS (I mean the command: Analyze - Classify - Tree)? /Gunilla 



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    Gunilla Rudander
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    Original Message


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