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Causal Inference for Ad Campaigns: DSE Presents Chat with the Lab

  • 1.  Causal Inference for Ad Campaigns: DSE Presents Chat with the Lab

    Posted Wed January 13, 2021 09:19 PM
    Edited by System Test Fri January 20, 2023 04:27 PM
    Join data scientists from the IBM Data Science and AI Elite team as they present their approach to building a reusable framework for determining the effectiveness of an advertisement campaign. They will go over the assumptions tested for the test and control populations, the intuition behind selecting additional controls, and the efficacy of several different state-of-the-art forecasting and causal inference techniques that can be used to determine a stable measure for lift.

    Tune in to this on demand recording to hear @Ainesh Pandey, @Maleeha Koul, @Bobby Kelsey and @Gabriel Gilling    ​​​​ talk about Causal Inference for Ad Campaigns. 

    Please include any of your questions below and you can watch the on demand recording here. 

    Thanks,

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    JORGE CASTANON
    Chat with labs webinar series: https://ibm.co/Chat-With-The-Lab-Webinar
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    #GlobalAIandDataScience
    #GlobalDataScience


  • 2.  RE: Causal Inference for Ad Campaigns: DSE Presents Chat with the Lab

    Posted Thu January 21, 2021 05:40 PM
    Hello everyone, 
    You can watch the on demand recording here and download the slides here. Please share any of your questions below. 



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    Kristen McGarry
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    Original Message