Watson Discovery

This year, the Recording Academy partnered with IBM to deliver a solution that can provide unique insights about the lives and accomplishments of popular GRAMMY®-nominated artists.

Introduced at 2020’s event, GRAMMY Insights with IBM Watson® is an AI-powered intelligent search and text-analytics solution that uses the AI and natural language processing (NLP) capabilities of IBM Watson Discovery to dig deep and reveal distinctive information that fuels passionate fan engagement. Putting AI to work in a real-world application like the GRAMMYs® is a powerful demonstration of how AI is changing the way we learn, work and consume content.



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