IBM Accelerator Catalog
IBM Accelerator Catalog

Customer Segmentation

Identify patterns of behavior to boost your accuracy, target the right potential customers and improve customer journeys.

Slide Two

Key Challenges

What is an accelerator?
Industry Accelerators are a packaged set of technical assets used to help you tackle your next data science project by addressing your most pressing business challenges. With sample data, notebooks, scripts, a sample application and more, you can kickstart your own implementation and leverage the power of Cloud Pak for Data.

  • Traditional segmentation techniques result in missed marketing and client engagement opportunities
  • Current segmentation methods are unable to efficiently capitalize on today's data explosion, yet 76% of consumers expect that businesses are aware of their needs and preferences
  • After surveying over 1,000 professionals in marketing, ecommerce, and digital, customer segmentation was the topmost priority among these professionals

Get personal with your banking and insurance clientele

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Expected Business Outcome


Expedite on-ramp

Richer segmentation

Boost client engagement

Get your customer segmentation models up and running faster

Automatically differentiate between client segments beyond the traditional demographic markers

Build more meaningful opportunitites by targeting customer segments based on behavior patterns with highly tailored marketing and affinity programs

12 behavior segments and 108 microsegments identified

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Key Features

Information architecture

End-to-end AI Ladder application

Modular framework


An architecture enabling you to extract meaning from your data to segment your customer base and nurture engagement

From cataloging data through a glossary of terms to model development and deployment, simplify the lifecycle of your AI project

Composable and extensible pattern that can be applied to new data and industries

Get Started

Start experimenting today. Request a test run to get started.

Kick-start your data science solution with this accelerator.

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Highlighted Products for this Accelerator

IBM Cloud Pak for Data

Built on Red Hat OpenShift Container Platform, IBM Cloud Pak for Data accelerates your journey to AI to transform how your business operates with an open, extensible data and AI platform that runs on any cloud.

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Watson Knowledge Catalog

Help your data users quickly find, curate, categorize and share data, analytical models and their relationships with other members of your organization.

ViewLearn More

Watson Studio

Empower your data science and AI teams to refine data and visually build and deploy models, using data on the desktop for anytime, anywhere access.

ViewLearn More

Related Accelerators

Customer Attrition Prediction

Why are your customers leaving? Use the Customer Attrition Prediction accelerator to jump-start your analysis.

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Customer Offer Affinity

Identify the right financial products and investment opportunities for new and existing clients.

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Customer Life Event Prediction

Set your clients on the path to financial success with relevant offers at the right time.

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Additional details

  • Accelerator typeCloud Pak for Data industry
  • IndustryFinancial Markets
  • Business functionFinance
  • Product and version Cloud Pak for Data,Cloud Pak for Data as a Service,Watson Knowledge Catalog,Watson Studio - Current
  • Author typeIBM
  • Company nameIBM Data Science and AI Elite Team
  • Author nameData Science and AI Elite Team
  • Last modifiedSeptember 2nd, 2020
  • Language English