IBM Accelerator Catalog
IBM Accelerator Catalog

Customer Offer Affinity

Help new and existing clients identify the right financial products and investment opportunities for their needs.

Slide Two

Key Challenges

What is an accelerator?
Industry Accelerators are a packaged set of technical assets used to help you tackle your next data science project by addressing your most pressing business challenges. With sample data, notebooks, scripts, a sample application and more, you can kickstart your own implementation and leverage the power of Cloud Pak for Data.

  • As customers take greater control of their purchasing decisions with more compressed buyers journeys, customer offer affinity becomes increasingly important
  • Increasing customer retention by just 5% boosts profits by 25% to 95%
  • Marketing campaigns are expensive with typically low response rates - often requiring multiple offers to be sent in order to generate responses

Get personal with your banking and insurance clientele

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Report See the stats

Expected Business Outcome

Expedite on-rampOffer targeted assistancePredict client needs

Expedite on-ramp

Personalize client offers

Predict savings capacity

Get your offer affinity models up and running faster

Present the customer with an offer that is unique to their savings capacity to help drive deposits or offer credit

Generate ideas for new client services, like credit to cover a shortfall, or a savings product to take advantage of extra funds

"The results showed that by using the new models, we should increase 3-4 times the response rate of the campaigns we are building."

- Nicolas Martins, Business Intelligence Manager, Banco Macro S.A.

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Key Features

Information architecture

End-to-end AI Ladder application

Modular framework

Information architectureUser flowModular framework

An architecture enabling you to extract meaning from your data to present offers to clients at the right time

From cataloging data through a glossary of terms to model development and deployment, simplify the lifecycle of your AI project

Composable and extensible pattern that can be applied to new data and industries

Get Started

Start experimenting today. Request a test run to get started.

Kick-start your data science solution with this accelerator.

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Highlighted Products for this Accelerator

IBM Cloud Pak for Data

Built on Red Hat OpenShift Container Platform, IBM Cloud Pak for Data accelerates your journey to AI to transform how your business operates with an open, extensible data and AI platform that runs on any cloud.

ViewLearn More

Watson Knowledge Catalog

Help your data users quickly find, curate, categorize and share data, analytical models and their relationships with other members of your organization.

ViewLearn More

Watson Studio

Empower your data science and AI teams to refine data and visually build and deploy models, using data on the desktop for anytime, anywhere access.

ViewLearn More

Related Accelerators

Customer Attrition Prediction

Why are your customers leaving? Use the Customer Attrition Prediction accelerator to jump-start your analysis.

ViewLearn More

Customer Life Event Prediction

Set your clients on the path to financial success with relevant offers at the right time.

ViewLearn More

Customer Segmentation

Easily differentiate between client segments by identifying patterns of behavior.

ViewLearn More

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Additional details

  • Accelerator typeCloud Pak for Data industry
  • IndustryFinancial Markets
  • Business functionSales
  • Product and version Cloud Pak for Data,Cloud Pak for Data as a Service,Watson Knowledge Catalog,Watson Studio - Current
  • Author typeIBM
  • Company nameIBM Data Science and AI Elite Team
  • Author nameData Science and AI Elite Team
  • Last modifiedAugust 26th, 2020
  • Language English