MINT’s multi-agent architecture is built on IBM watsonx, IBM’s flagship portfolio of AI products. The result is an efficient solution for brands and media agencies, designed to help them shift from the current “human-led, AI-assisted” model to a “human-led, agents-operated” one.

The agents work together independently to deliver a thorough media plan, optimizing on the go by leveraging their collective memory. You can also see how the agents support media managers with detailed reportings and forecasts.