Contact centers, as organizational front doors, shape customer loyalty and brand perception. Leaders in this sector are turning to AI to enhance customer experiences, improve agility, and drive efficiency while reducing costs. In this session, we'll talk about and demonstrate an innovative solution with IBM watsonx that elevates customer & agent experience. Our solution harnesses the power of large language models to reveal deep insights from customer interactions, powering dynamic self-service and advancing agent efficiency. Join us to explore how IBM watsonx redefines customer service as a strategic organizational asset.