Excellent point @Andrew Jeffery- and I fully agree that messaging and value positioning are critical here.
You're right - many existing clients, especially those under 500 users or with focused operational scope, won't replace BIRT overnight. For them, Power BI or an enterprise EDW remains the most economical route. That said, I've seen this transition play out in multiple ways depending on client maturity and budget strategy:
Smaller clients – continue using BIRT or push Maximo data into Power BI / corporate dashboards through a staging layer (SQL/ODI/API).
Mid-tier organizations – start experimenting with Cognos or Watsonx for AI-driven "ask-style" insights, often with targeted pilot dashboards.
Large regulated enterprises – leverage Cognos or Watsonx Assistant natively because they already have licensing footprints and governance frameworks.
The challenge, as you said, is ensuring IBM's message doesn't sound like "we're removing something and charging more for the replacement." It should sound like "we're giving you optionality to modernize at your own pace."
For many clients, the sweet spot will be hybrid reporting: keep BIRT for static/operational reporting, and integrate Maximo data with Power BI, Cognos, or Watsonx for strategic analytics.
In short - the goal shouldn't be replacing tools but bridging ecosystems. Clients care less about which BI engine they use, and more about whether the insights improve asset reliability and decision speed.
– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist
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Manu Nagayach
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Original Message:
Sent: Tue November 11, 2025 09:36 AM
From: Andrew Jeffery
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them
It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?
PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.
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Andrew Jeffery
Maximo SME
ZNAPZ b.v (a Naviam company)
Barnstaple
+44 (0)777 1847873
Original Message:
Sent: Tue November 11, 2025 09:15 AM
From: Manu Nagayach
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them
You're right @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.
That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.
– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist
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Manu Nagayach
Original Message:
Sent: Tue November 11, 2025 03:43 AM
From: Andrew Jeffery
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them
Hi Satyapal,
It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.
Regards - Andrew
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Andrew Jeffery
Maximo SME
ZNAPZ b.v (a Naviam company)
Barnstaple
+44 (0)777 1847873
Original Message:
Sent: Sun October 19, 2025 10:07 AM
From: Satyapal Sangwan
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them
For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.
Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.
What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?
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[Satyapal] [Sangwan] [Maximo Solution Architect]
[Founder]
[DawnBIT]
[Princeton] [New Jersey]
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