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How AI is Changing the Face of Modern Web Design for Retailers

By Jessica Bennett posted Wed May 13, 2020 09:38 AM

  

From the 1927 release ‘Metropolis’ to the 2020 “Coded Bias” - the speculations around Artificial Intelligence and Robotics have had a thoroughly progressive timeline across the Silver Screen. Such portrayals of the reel world surfaced in the real space, too. 

Well, maybe not V.I.K.I in its arch-rival format, but yes - there has been some substantial progress. And this had a tremendous impact on the web design world.

With the globe getting closely-knit over the internet, each business, irrespective of the genre of its trade, is in dire requirement of creating a digital souk for themselves. This is practically the memoranda for retail businesses that offer the convenient quotient of door-step delivery, especially during this indefinite period of lockdown (‘thanks’ to COVID-19).

Take a look at the numbers that would throw some light on the popularity of the retail e-commerce market -

In the light of these numbers, and much thanks to the increased internet and smartphone penetration, retail sites are the need of the hour. However, each retail site, in order to gain the extra mile over its competitors, owners are taking up AI-based retail e-commerce web design to enhance user experience and hence fetch more traffic.

A Bond Made in Digital Heaven - AI and E-Commerce Retail Sites

A game-changer in the realm of website designing and development, the AI is here to “come, see, conquer”. In this context, it is of paramount interest to merge in the interest of the two - AI-based retail sites that would cater to the revolutionizing and ever-changing customer requirements.

Such data when compared to the escalated reliance on AI, leads to the reason behind the rising demand for AI-based web design for e-commerce platforms. Take a sneak peek into the changed demographic across the websites owing to the grand entry of Artificial Intelligence into the arena!

A Different Tale to Tell: Retail Websites post-AI!

While it is true that V.I.K.I taking over the globe is but a speculation, the likes of JARVIS are airing for their beta tests, as we speak! While the world rushes into this Ai era, in case you are into retail or planning to get into one, here are a few highlights of the site trends that will play butter to the AI’s bread!

  • Change 1:  Introduction and Prevalence of Chatbots

With “Hello! How may I help you today?” pop-ups in the websites of leading sites, customer engagement is assured considering how it boosts customer experience and provides a personalized touch.

This AI trend is one of the latest inclusion in the retail e-commerce web development and its significance is well established considering that -

The retail chatbots are involved in tasks that comprise -

  • Completing  purchases
  • Providing customer support
  • Offer product recommendations as per the client purchase-trend.

Note: The chatbots of tomorrow are getting more equipped with mimicking human interactions! 

  • Change 3: Artificial Design Intelligence is Here for Your jobs @ Developers!

Just kidding! The idea is promising, but replacing human designers is still miles away! 

Artificial Design Intelligence is the “third way” to build websites - neither hiring professionals nor risking the self to do it. It is an AI that puts into use machine learning to 

  1. Locate the latest trends in the website designing and development, and
  2. Implements the trending UI/UX designs
  • Change 4: The Reiterating Importance of Visual Search Technology

Taking into account the prevalence of e-commerce sites, clients and online shoppers are spoilt for choices. Consequently, they end up comparing products and going for the one that offers them the most financial edge. It is in this respect that visual search technologies come to play.

Its growing popularity can be attributed to the convenience that it brings in terms of redundancy of keyword usage and easy-to-search options.

Join the Queue of AI Implementation in Retail Sites!

If Stephen Hawkins is somebody you swear by, then know this the day isn’t far off when humans will end up serving their digital creations! So, catch up on the trends and watch the following pros lighten up your SERP!

  • Enhanced user interaction
  • Faster web searches
  • Improved customer experience
  • Increased effectiveness of marketing

Keep in mind the surging number of users leaning towards smart speakers and know that the digital world is standing at the edge of a major evolution and revolution - that of Artificial Intelligence. Let your retail business make the most out of this nova era via AI designed landing page design for your site!

You can always reach out to the best and affordable web designing company in NewYork to have experts guide you through with this!

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