Hi there,
Thank you for reaching out and trying to understand my question! While I appreciate your effort in running it through a translator, it seems there was a slight miscommunication.
I'm not actually inquiring about the "Direct Marketing" feature in IBM SPSS Statistics. My question or comment wasn't related to that specific functionality.
Would you mind if I rephrase my initial message or provide more context to see if I can clarify what I'm seeking assistance with? I apologize for any confusion!
Best,
Denitza Quispe
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Chandrama Vishwakarma Founder of pexelar
Founder of Pexelar
Pexelar
Noida
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Original Message:
Sent: Fri June 02, 2023 01:36 PM
From: David Dwyer
Subject: Digital marketing - configuration of possible customer profiles
Hello @Denitza Quispe
Are you asking about the "Direct Marketing" feature in IBM SPSS Statistics? I ran your question through a translator and didn't really see a specific question to answer. So I'm sorry for the "general" response. IF you are interested in using Direct Marketing, there is a Case Study for it in our online documentation.
I hope this helps!
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David Dwyer
SPSS Technical Support
IBM Software
Original Message:
Sent: Thu June 01, 2023 10:56 AM
From: Denitza Quispe
Subject: Digital marketing - configuration of possible customer profiles
Buenas días,
tengo una consulta respecto a marketing digital - perfil de posibles clientes, si quiero ver indicadores que me aseguren que el modelo es bueno como podria hacer, ya que mediante el mismo spss solo me sale la distribución y el índice de respuesta de acuerdo a mi variable dependiente pero no se menciona nada del porque el modelo elige esas variables o cual es el score o chaid de las variables
Espero su respuesta, gracias