In a tightening economy, small and medium businesses (SMBs) are challenged to grow while protecting thinning margins. Compared to large businesses, SMBs have fewer resources to help them weather an economic downturn or diversify into new value streams. As such, enterprises that serve SMBs must provide solutions that lessen administrative burdens and deliver tangible value. And with SMBs representing 44% of the US GDP, they cannot be ignored.

By adopting these 4 best practices to invest in the right technology and leverage the most recent advances in generative AI, enterprises can unlock unique services for SMB customers.

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