Business Manager, Marketing & Sales Master Degree-Universitat de Barcelona-Spain. +21 years working on Customer Centered Research, Loyalty and Satisfaction Metrics Analytics. +3 years working on Digital Transformation, based on Cognitive Technology & AI. Creator of CognoSight, a Cognitive Service to understand customers profiles and segments directly from their voices, texts and other unstructured data, based on IBM® Watson® . Studies on Advanced Marketing Research, University of Georgia, Terry College of Business, USA.