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AppLift Scales Global Ad Tech with IBM Cloud Infrastructure
To support the worldwide expansion of its DataLift 360 platform, AppLift partnered with IBM Cloud to build a high-performance, hybrid cloud environment. Leveraging IBM Cloud Bare Metal and virtual servers, AppLift delivers targeted mobile ads with low latency to users across the globe—processing over 1 million queries per second. This scalable infrastructure enables AppLift to store billions of user profiles, dynamically adjust capacity, and keep costs down—empowering app developers and publishers to reach the right users at the right time, efficiently and affordably.