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LIZBETH RAMIREZ LETECHIPIA

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Responsibilities include worldwide #B2B product marketing support for IBM's award-winning family of storage solutions targeting #storage4mainframe, #dataprotection and #cyberresiliency. With over 10 years of marketing deepening in launch management, event planning, and social media as well as on solution development and sales support in the storage software, storage systems, storage solutions and networking markets in IBM. I hold a B.A. degree in Marketing from Tec de Monterrey, Mexico, and MSc. in Decision Sciences from London School of Economics, UK. and I am certified as a Project Manager Professional by the Project Management Institute. Due to time management constraints, she got very engaged with Work-Life Integration programs, founding and leading a chapter in Guadalajara in 2013 implementing disruptive concepts on the IBM site.