Profile

Wendy Batten

IBM Security

Contact Details

IBM Security

Bio

As a senior marketing communications professional with a track record of effectively managing markets and executing growth strategies for both traditional and social media, my skill lies in defining programs for growth and effectively managing communications. Working globally and across time zones, I can quickly become proficient in the local market landscape and convert data and insights into actionable digital marketing plans to positively impact revenue and deliver business results.

My areas of expertise include sales pipeline planning and analysis, client relationship management, and program and project implementation. I can effectively collaborate within a matrix organization and consider myself a champion of process improvement and the use of best practices.

In my current role at IBM as Digital Marketing Manager on our Worldwide Digital Strategy team, I am tasked with growing sales leads & awareness by developing and implementing the short & long term paid media strategy to increase leads and revenue from our digital & online presence. This includes creating online security campaigns for content syndication on third party websites, paid social, display, sponsored microsites and supporting re-targeting campaigns and inbound marketing initiatives. In addition, building awareness by optimizing the online presence of local markets across Europe, Latin America, and Asia. Finally, creating digital demand generation guidance for international teams to ensure marketing plans incorporate digital strategies to drive responses and awareness for the Security division. In my recent role as the Marketing Manager of Worldwide Demand Programs, I was charged with creating marketing leads and interest to increase market demand, sales opportunities, and ultimately, revenue. In my prior position as an International Marketing Manager, I served as a marketing consultant offering recommendations on how to best capitalize on current market trends to increase revenue.