Profile

Teresa Worth

Contact Details

Bio

Enterprise Security, Storage & Systems Management Product Marketing Expert

Results-oriented, pragmatic product marketing and communications leader, revenue generator, and relationship manager focused on enterprise security, storage, and systems management technology. Over 20 years of progressive experience working independently and in teams to achieve product line revenue goals.

• Experienced in developing and executing marketing strategies that enable sales teams to
succeed via market awareness, demand generation, and solution preference
• Employs a disciplined and data-driven approach towards strategy development and follows
initiatives through to execution
• Mentored 20+ years by key team member who helped develop the Pragmatic Marketing
methodology

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Competencies

Pragmatic marketing:
- Enterprise software, hardware and services
- Marketing + Sales + Agency exerience
- B2B, Channel and SaaS sales models

Product Marketing:
- Business plans
- Product life cycle management
- Messaging and positioning
- Market requirements
- Competitive analysis

Marketing Communications:
- Marketing strategy & execution
- Global launch plans
- Press / Analyst relations
- Content development
- Event management
- Demand / Lead generation
- Web, SEO, & social media

Technology:
- Security: Encryption, authentication, access control, vulnerability management, intrusion
prevention, compliance (SOX, HIPAA, PCI, FIPS)
- Storage: Hard disk & solid state storage
- Systems Management: Scheduling, Automation, Reporting

Sales
- Account plans
- Project scoping
- Proposal creation
- Revenue & quota attainment

Project Management

MBA (Marketing)

BBA (Management Information Systems)