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Blog Entry
What's new with Campaign Automation, June 2019

Here's what we brought you in June 2019 Easy collaboration with Performance Insights You can now share your reports to both Campaign Automation users and non-users. Performance Insights will generate a share URL that you can send to others. Optionally, you can include a password to access...

Leah Backus's profile image

Blog Entry
Making the most out of Programs Automation

Effective use of automation is fundamental to successful marketing today. Using automation allows busy marketers to deliver targeted marketing campaigns so there’s more time to focus on strategy and optimizati on. Our program blueprints provide multichannel campaign templates that ...

JAIME STOCKTON's profile image

Blog Entry
What’s new with Campaign Automation, May 2019

Take a look at what we added in May 2019. A new REST API to add columns to a relational table With this new API, you and partner integrations will now have a modern way to add a new column to an existing relational table without manual User Interface interaction. To learn more about this new...

Leah Backus's profile image

Blog Entry
An updated design for Campaign navigation is here

Last update: July 17, 2019 Our team's goal for our Campaign Automation platform is simple and unwavering. It is to provide the most streamlined, modern and effective application to design and execute multichannel marketing campaigns. This past winter, we released the most significant...

David Miller's profile image

Blog Entry
What’s new with Campaign Automation, April 2019

Here’s what we added in April. Improved inbox monitoring Gain better insights and realize greater yields on your email marketing efforts by understanding how global inbox providers will deliver your emails. To access the new report, go to Reporting > Inbox monitoring . A high-level...

Leah Backus's profile image

Blog Entry
Campaign Automation roadmap

We have exciting news! As you may have heard, we recently announced that Centerbridge Partners will acquire IBM's Marketing Platform and Commerce offerings to form a standalone marketing and advertising technology company. We're excited for the year ahead and for the future of our solutions....

Olivia Anderson's profile image

Blog Entry
WCA's programs canvas: your best friend

The programs canvas is basically like your best friend: dependable and trustworthy. Whether you start with a template or from scratch, the programs canvas is there to help you easily see your entire program at a quick glance! Just like a road trip with your best friend, we...

JAIME STOCKTON's profile image

Blog Entry
What's new with WCA, March 2019

March 2019 was a month for improvements. Here's what we added based on your input. Search We brought back the Watson Campaign Automation search capability, so you can quickly find your mailings, messages and other assets. Click Search on the ribbon, then enter your parameters to easily...

Leah Backus's profile image

Blog Entry
Multichannel Marketing, "Data as People" and Wayfinding with Herschend Family Entertainment

We recently had an amazing conversation with Herschend Family Entertainment (HFE) about their use of marketing technology to achieve business objectives and curate the best experience for their customers. Here are just a few highlights, which are a small part of a full recorded webinar that...

Jon Chang's profile image