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WCA's programs canvas: your best friend

The programs canvas is basically like your best friend: dependable and trustworthy. Whether you start with a template or from scratch, the programs canvas is there to help you easily see your entire program at a quick glance! Just like a road trip with your best friend, we...


Blog Entry
What's new with WCA, March 2019

March 2019 was a month for improvements. Here's what we added based on your input. Search We brought back the Watson Campaign Automation search capability, so you can quickly find your mailings, messages and other assets. Click Search on the ribbon, then enter your parameters to easily...

Leah Backus's profile image

Blog Entry
Multichannel Marketing, "Data as People" and Wayfinding with Herschend Family Entertainment

We recently had an amazing conversation with Herschend Family Entertainment (HFE) about their use of marketing technology to achieve business objectives and curate the best experience for their customers. Here are just a few highlights, which are a small part of a full recorded webinar that...

Jon Chang's profile image


Blog Entry
Getting started with Watson Campaign Automation programs

Multichannel campaign automation enables marketers to create behavior - based , personalized customer experiences by sending the right message to the right audience at the best time. We continue to iterate on and improve Programs through continuous user feedback and research. Use...

Diane Bowman's profile image

Blog Entry
2019 Marketing Trends Report is live!

Have you ever heard of a martecheter ? How about consulgencies ? With the increasing use of technology and AI, the marketing landscape – and lingo – continue to evolve, and the demands of the modern-day marketing professional are adapting. Our subject matter experts at IBM...

Olivia Anderson's profile image

Blog Entry
Tips for Getting Started with Watson Assistant for Marketing

Watson Assistant for Marketing is built to help users obtain answers to their questions through natural language. Watson Assistant is able to understand the context of a question, allowing you to easily – and naturally – ask continuation questions about the topic being discussed. With Watson...

David Miller's profile image

Blog Entry
Use IBMid to unlock your favorite IBM Marketing products and features

In order to more securely and easily experience all of your IBM products, including Watson Campaign Automation , we would like to introduce to you IBM ID . Perhaps you already have an IBMid and you use it to access WCA. If so, that's great! (...and feel free to skim the rest of...

David Miller's profile image

Blog Entry
Getting to Know the New WCA User Experience

In this article, we describe key features and resources for users who are accessing the new Watson Campaign Automation experience , which you can access HERE . Our users have been migrating to the new user experience, but the numbers will now accelerate as login redirections are beginning...

David Miller's profile image