Profile

Caley Iandiorio

IBM

Contact Details

IBM

Bio

I am interested in driving product marketing, and all marketing, to improve customer understanding in order to build a better, more sustainable long term strategy. Customers have access to a wealth of information about products, allowing them to control the conversation more than ever before. It is imperative that companies build the processes and people to ensure they are listening to what the customer wants to inform product roadmap decisions, messaging and go-to-market activities. I believe product marketing is core to a successful engagement with customers and prospects.