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Wishlist metrics for 2020 benchmark report

  • 1.  Wishlist metrics for 2020 benchmark report

    Posted Wed December 04, 2019 12:10 PM
    Edited by Loren McDonald Fri January 03, 2020 04:22 PM
    I'm starting to plan for the 2020 email and mobile metrics benchmark report and developing my "wishlist" for potential new metrics to add to the report.

    Would love to hear your ideas on metrics you would llike to see in the report. As a reminder, attached is the 2019 report. Also, note that for the metrics to be included they need to be able to be captured by running a script across the applications to pull the data. For other metrics that cannot be captured that way, please comment if you would be willing to provide metrics via an anonymous survey.

    Here are a few sample ideas:
    - Database growth
    - Percent inactives (e.g.,  no opens & clicks in 12 months)
    - Most mailed ISPs
    - Subject line length


  • 2.  RE: Wishlist metrics for 2020 benchmark report

    Posted Thu December 05, 2019 08:38 AM
    Below were some of the comments we received from client's in India - 
    1. Which are industries covered in the India data and what is the distribution of sample data by industry
    2. Does the data include transactional and non-transactional communication
    3. Can we get segregated metrics for transactional and non-transactional communication for India since open rates for transactional data are relatively higher

    Prateek Bajaj

  • 3.  RE: Wishlist metrics for 2020 benchmark report

    Posted Thu December 05, 2019 06:48 PM

    Thanks for the comment and yes I remember those questions and responding. 1) Unfortunately we cannot break industries down by country as the data would be unreliable ... some industries might not have any or just a few client companies in a particular industry.

    2) For email marketing, all of the data is non-transactional, except where we break out and compare transactional vs non-transactional.

    3) I will see if we can breakout transactional by region and/or industry in 2020.  Thanks again for the input.


    Loren McDonald
    Program Director, Marketing Research