In today's environment of technology driven business transformation, enterprises are making a significant commitment to intelligent information through investment in data and data analytics capabilities. Gaining incremental value from their data,often influences and sparks an organization's business strategy. Infusing derived information into the customer journey, the business relationship and the enterprise operation will inherently improve the customer journey, provide real time insight atthe point of sale, and optimize back office process flows. Hear how IBM Z is at the core of the customer's Data Fabric framework.