The mainframe platform has a widespread base of users with a strong pedigree in capacity, security and resilience. As we enter an era of hybrid cloud computing with increased focus on privacy, large scale data analysis and intelligent systems, it is a platform poised for a decade of activity and innovation. And yet, creating that new generation of talent for the mainframe has been an ongoing challenge for many organisations. For a number of years, the issue was somewhat invisible, worrying only observant insiders and custodians of traditional services. Over the last decade however, professionals have woken up to the notion that the mainframe must compete for the best new talent. Many rising stars on the platform were unaware of enterprise computing before working with it and there is no doubt a gap between potential recruits. This talk proposes a strategy of early engagement, encouraging young cohorts to think about big systems and technologies when their minds are most open to the possibilities. We will highlight some of our experiences in working with the Wolverhampton Mainframe Students Society (MaSS) and with local schools and colleges to interest them in Enterprise Computing. Will also suggest well-chosen, strategies for engagement that may work for your organisation.