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This session looks at the growing importance of data to your organization as a capital asset and how you as a database administrator can help protect and maintain it. It is no surprise that data analytics is critical to an organization, to its growth and competitiveness. Companies that use data analytics make better business decisions and help analyze customer trends and satisfaction, which can lead to new—and better—products and services. So what are some new ways that you as a database administrator can play a critical role to protect your company's investment? This session looks at different use cases where you can make a difference: