Summary
Marketers have entered an age of unprecedented personalization. And while both consumers and retailers agree this hyper-personalization is a good thing, as the demand for more tailored retail experiences grows, so does the demand for content.
A new generation of disruptive technologiesβincluding AI and generative AI, which combines human-like creativity with high-speed cloud computingβpromises to help brands speed up and scale content production. Already, C-suite leaders are ready to invest in them. According to new research from IBMβs Institute for Business Value CEO study, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI.
Join us for this webinar to learn how Adobe and IBM are partnering to help retailers and CPG brands build AI-powered content supply chains that connect the people, tools, and workstreams needed to effectively plan, create, manage, deliver, and measure content.
Please join us in this on-demand webinar. Please share any questions by clicking on the Reply button. If you have not done so already, register to watch here.
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Kassidy Meyer
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