Generative AI is reshaping how organizations build and scale digital experiences—but it’s also introducing new, volatile, and often opaque cost patterns for FinOps and engineering teams. Token‑based pricing, rapid model updates, and GPU‑driven infrastructure mean AI spend behaves differently from traditional cloud costs.  

Join this webinar for research‑backed insights, real‑world patterns, and actionable steps for bringing financial discipline to AI investments. Attendees will:  

• Get the latest view on AI spend trends and the key cost challenges organizations must monitor as adoption accelerates  
• Hear from guest speaker Tracy Woo, Forrester, on what makes AI economics fundamentally different and how FinOps maturity is evolving in this new domain  
• See IBM Cloudability’s innovations in action, designed to deliver the transparency, recommendations, and insights FinOps teams need to unlock lasting value from AI  

We’ll close with a live Q&A, giving you the opportunity to engage directly with our speakers and get answers to your top AI cost management questions. 

Speakers  

• Tracy Woo, Principal Analyst, Forrester  
• Keenan Dolan, Principal Product Manager, Apptio, an IBM Company  
• Michael Lau, Senior Innovation Consultant, Apptio, an IBM Company