For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

------------------------------
[Satyapal] [Sangwan] [Maximo Solution Architect]
[Founder]
[DawnBIT]
[Princeton] [New Jersey]
------------------------------

Hi @Satyapal Sangwan This is an important transition, and one that reflects a larger shift in enterprise asset management - from reporting what happened to understanding why it happened and what's next.

BIRT served its purpose well for structured, static reporting. But today's Maximo users expect contextual, real-time insights and even natural language interaction. The move toward Cognos Analytics and Watsonx Assistant isn't just a technology upgrade - it's a mindset change.

The real challenge for most organizations isn't tool adoption; it's data readiness. AI and predictive analytics are only as strong as the quality, completeness, and governance of underlying EAM data. Many companies still struggle with fragmented hierarchies, inconsistent asset taxonomy, and poor work order history - and that's where transformation efforts need to start.

Once those foundations are in place, the shift to AI-driven, conversational analytics will feel less like disruption and more like evolution.

- Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist
#maximo #watsonx #assetmanagement #cognosanalytics #EAM #AI #reporting

------------------------------
Manu Nagayach

Original Message:
Sent: Sun October 19, 2025 10:07 AM
From: Satyapal Sangwan
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

------------------------------
[Satyapal] [Sangwan] [Maximo Solution Architect]
[Founder]
[DawnBIT]
[Princeton] [New Jersey]
------------------------------

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

------------------------------
Andrew Jeffery
Maximo SME
ZNAPZ b.v (a Naviam company)
Barnstaple
+44 (0)777 1847873

Original Message:
Sent: Sun October 19, 2025 10:07 AM
From: Satyapal Sangwan
Subject: Why BIRT Reports Are Being Phased Out in Maximo Implementations - and What's Replacing Them

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

------------------------------
[Satyapal] [Sangwan] [Maximo Solution Architect]
[Founder]
[DawnBIT]
[Princeton] [New Jersey]
------------------------------

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

Excellent point @Andrew Jeffery- and I fully agree that messaging and value positioning are critical here.

You're right - many existing clients, especially those under 500 users or with focused operational scope, won't replace BIRT overnight. For them, Power BI or an enterprise EDW remains the most economical route. That said, I've seen this transition play out in multiple ways depending on client maturity and budget strategy:

Smaller clients – continue using BIRT or push Maximo data into Power BI / corporate dashboards through a staging layer (SQL/ODI/API).
Mid-tier organizations – start experimenting with Cognos or Watsonx for AI-driven "ask-style" insights, often with targeted pilot dashboards.
Large regulated enterprises – leverage Cognos or Watsonx Assistant natively because they already have licensing footprints and governance frameworks.

The challenge, as you said, is ensuring IBM's message doesn't sound like "we're removing something and charging more for the replacement." It should sound like "we're giving you optionality to modernize at your own pace."

For many clients, the sweet spot will be hybrid reporting: keep BIRT for static/operational reporting, and integrate Maximo data with Power BI, Cognos, or Watsonx for strategic analytics.

In short - the goal shouldn't be replacing tools but bridging ecosystems. Clients care less about which BI engine they use, and more about whether the insights improve asset reliability and decision speed.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

Reports aside, my concern is that while we're seeing a strong focus on continually adding new features and improvements,  many of which are valuable.  These are coming at the expense of both cost and complexity across what is now an enormous ecosystem aimed at huge corporates. Each addition seems to make the solution heavier to deploy, operate, and maintain.

I do wonder whether Maximo will remain a viable option for the smaller market and what that means strategically for IBM. Without smaller customers coming on early and evolving into the platform, the main growth for Maximo becomes displacement in the Small to mid market which can both costly and disruptive, so it rarely happens.

If IBM don't invest in making entry affordable , the evolution pathway narrows and opens the door for competitors who can. Perhaps the next phase of innovation should focus less on "the next enterprise grade feature" and more on performance, efficiency, and reducing operational complexity, enabling more organisations to experience the value Maximo is capable of delivering while they grow their maturity and adopt the newer features.

Excellent point @Andrew Jeffery- and I fully agree that messaging and value positioning are critical here.

You're right - many existing clients, especially those under 500 users or with focused operational scope, won't replace BIRT overnight. For them, Power BI or an enterprise EDW remains the most economical route. That said, I've seen this transition play out in multiple ways depending on client maturity and budget strategy:

Smaller clients – continue using BIRT or push Maximo data into Power BI / corporate dashboards through a staging layer (SQL/ODI/API).
Mid-tier organizations – start experimenting with Cognos or Watsonx for AI-driven "ask-style" insights, often with targeted pilot dashboards.
Large regulated enterprises – leverage Cognos or Watsonx Assistant natively because they already have licensing footprints and governance frameworks.

The challenge, as you said, is ensuring IBM's message doesn't sound like "we're removing something and charging more for the replacement." It should sound like "we're giving you optionality to modernize at your own pace."

For many clients, the sweet spot will be hybrid reporting: keep BIRT for static/operational reporting, and integrate Maximo data with Power BI, Cognos, or Watsonx for strategic analytics.

In short - the goal shouldn't be replacing tools but bridging ecosystems. Clients care less about which BI engine they use, and more about whether the insights improve asset reliability and decision speed.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

With this recent post, wanted to take a pause - and highlight the mission of ADMUG.  The mission of ADMUG (Analytics and Data Mobile User Group) is to connect individuals in sharing information, best practices and learnings on all aspects of Maximo data and reporting.   ADMUG welcomes and encourages the opinions of all individuals.   Recent discussions, thoughts and opinions on the use of BIRT, Cognos Analytics and WatsonX in Maximo Application Suite are welcomed and encouraged.    

Reports aside, my concern is that while we're seeing a strong focus on continually adding new features and improvements,  many of which are valuable.  These are coming at the expense of both cost and complexity across what is now an enormous ecosystem aimed at huge corporates. Each addition seems to make the solution heavier to deploy, operate, and maintain.

I do wonder whether Maximo will remain a viable option for the smaller market and what that means strategically for IBM. Without smaller customers coming on early and evolving into the platform, the main growth for Maximo becomes displacement in the Small to mid market which can both costly and disruptive, so it rarely happens.

If IBM don't invest in making entry affordable , the evolution pathway narrows and opens the door for competitors who can. Perhaps the next phase of innovation should focus less on "the next enterprise grade feature" and more on performance, efficiency, and reducing operational complexity, enabling more organisations to experience the value Maximo is capable of delivering while they grow their maturity and adopt the newer features.

Excellent point @Andrew Jeffery- and I fully agree that messaging and value positioning are critical here.

You're right - many existing clients, especially those under 500 users or with focused operational scope, won't replace BIRT overnight. For them, Power BI or an enterprise EDW remains the most economical route. That said, I've seen this transition play out in multiple ways depending on client maturity and budget strategy:

Smaller clients – continue using BIRT or push Maximo data into Power BI / corporate dashboards through a staging layer (SQL/ODI/API).
Mid-tier organizations – start experimenting with Cognos or Watsonx for AI-driven "ask-style" insights, often with targeted pilot dashboards.
Large regulated enterprises – leverage Cognos or Watsonx Assistant natively because they already have licensing footprints and governance frameworks.

The challenge, as you said, is ensuring IBM's message doesn't sound like "we're removing something and charging more for the replacement." It should sound like "we're giving you optionality to modernize at your own pace."

For many clients, the sweet spot will be hybrid reporting: keep BIRT for static/operational reporting, and integrate Maximo data with Power BI, Cognos, or Watsonx for strategic analytics.

In short - the goal shouldn't be replacing tools but bridging ecosystems. Clients care less about which BI engine they use, and more about whether the insights improve asset reliability and decision speed.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?

With this recent post, wanted to take a pause - and highlight the mission of ADMUG.  The mission of ADMUG (Analytics and Data Mobile User Group) is to connect individuals in sharing information, best practices and learnings on all aspects of Maximo data and reporting.   ADMUG welcomes and encourages the opinions of all individuals.   Recent discussions, thoughts and opinions on the use of BIRT, Cognos Analytics and WatsonX in Maximo Application Suite are welcomed and encouraged.    

Reports aside, my concern is that while we're seeing a strong focus on continually adding new features and improvements,  many of which are valuable.  These are coming at the expense of both cost and complexity across what is now an enormous ecosystem aimed at huge corporates. Each addition seems to make the solution heavier to deploy, operate, and maintain.

I do wonder whether Maximo will remain a viable option for the smaller market and what that means strategically for IBM. Without smaller customers coming on early and evolving into the platform, the main growth for Maximo becomes displacement in the Small to mid market which can both costly and disruptive, so it rarely happens.

If IBM don't invest in making entry affordable , the evolution pathway narrows and opens the door for competitors who can. Perhaps the next phase of innovation should focus less on "the next enterprise grade feature" and more on performance, efficiency, and reducing operational complexity, enabling more organisations to experience the value Maximo is capable of delivering while they grow their maturity and adopt the newer features.

Excellent point @Andrew Jeffery- and I fully agree that messaging and value positioning are critical here.

You're right - many existing clients, especially those under 500 users or with focused operational scope, won't replace BIRT overnight. For them, Power BI or an enterprise EDW remains the most economical route. That said, I've seen this transition play out in multiple ways depending on client maturity and budget strategy:

Smaller clients – continue using BIRT or push Maximo data into Power BI / corporate dashboards through a staging layer (SQL/ODI/API).
Mid-tier organizations – start experimenting with Cognos or Watsonx for AI-driven "ask-style" insights, often with targeted pilot dashboards.
Large regulated enterprises – leverage Cognos or Watsonx Assistant natively because they already have licensing footprints and governance frameworks.

The challenge, as you said, is ensuring IBM's message doesn't sound like "we're removing something and charging more for the replacement." It should sound like "we're giving you optionality to modernize at your own pace."

For many clients, the sweet spot will be hybrid reporting: keep BIRT for static/operational reporting, and integrate Maximo data with Power BI, Cognos, or Watsonx for strategic analytics.

In short - the goal shouldn't be replacing tools but bridging ecosystems. Clients care less about which BI engine they use, and more about whether the insights improve asset reliability and decision speed.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

It is the messaging to existing clients that I worry about. Here is another example where IBM takes something away, and suggest that the replacement is something which will cost more in infrastructure and licensing. Our competitors already say MAS is soooo much more expensive than Maximo. There are also plenty of existing clients that are still relatively small. Are we effectively abandoning MAS for smaller clients?

PS I don't know any Maximo clients that have Cognos/Watsonx as their central BI or Data Warehouse layer, PowerBI seems to be fairly dominant.

You're right  @Andrew Jeffery - many clients already have a Cognos/Watsonx as central BI or Data Warehouse layer connecting multiple enterprise apps for unified analytics and dashboards. In those setups, EAM is just one data source in the larger ecosystem, and reporting naturally shifts to that enterprise layer instead of being handled natively in EAM.

That's the direction many organizations are heading: letting EAM handle asset governance and lifecycle integrity, while leveraging enterprise BI or CRM platforms for insights, reporting, and user-facing interaction.

– Manu Nagayach
IBM-Certified Maximo Architect | EAM Strategist

Hi Satyapal, 

It will go down like a lead balloon with clients. BIRT is part of the product and effectively then comes free. Watsonx Assistant and Cognos Analytics both come at an additional license cost for all except the smallest client. IBM continues to raise the per user license cost, significantly above our competitors. There is no point having a beautiful product that nobody is willing to pay for.

Regards - Andrew

For years, BIRT (Business Intelligence and Reporting Tools) has been the standard reporting solution in IBM Maximo, providing static reports like work order summaries, asset histories, and inventory details.

Today, as organizations demand real-time insights, AI-driven analytics, and conversational reporting, BIRT's role is diminishing. IBM is now focusing on Watsonx Assistant and Cognos Analytics, which are transforming how users access and analyze Maximo data - moving from static reports to interactive, AI-powered insights.

What are your thoughts on this transition? How ready are organizations to adopt these new capabilities?