Global AI and Data Science

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  • 1.  Facebook using Data Science

    Posted Fri April 19, 2019 07:25 AM
    How does Facebook use Data Science for Social Media Analytics and Advertisements? How it revolutionize data. What is the role of data scientist in this? 

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    Bharvi vyas
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  • 2.  RE: Facebook using Data Science

    Posted Fri April 19, 2019 07:47 AM
    Facebook is the world's leading social media giant. It makes heavy usage of data science for social media analytics as well as advertisements. Facebook deploys quantitative analysis of a large scale social media data to gain insights about the various social interactions of the people. With social media analytics, Facebook is able to classify and predict connections between the users, analyze their behavior and establish relationships between them.

    There are various ways in which Facebook is able to analyze social media data. The first method is through an explicit statement of relationships. These explicit relationships are addressed through their open declarations as a friend or a connection.

    Another way of analyzing a relationship is through the discovery of implicit connections. These are more indirect methods of establishing relationships through tagging, liking, commenting and sharing. Based on the patterns of user activity, data science allows Facebook to develop a relations network.

    This relations network is an important part of the data science ecosystem. It helps to analyze user behavior based on interactions and provides suitable advertisements based on their activities. Facebook makes the majority of its revenue through advertisements. Therefore, it is crucial for it to provide the right advertisement to the right user at the right time.

    Not only Facebook but many other big companies like Amazon, Uber is using it. Have a look at - Data Science Use Cases



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    Rinu Gour
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