Global Data Science Forum

Expand all | Collapse all

What kind of answers can we find in the analysis of Google Analytics and Facebook Ads data?

  • 1.  What kind of answers can we find in the analysis of Google Analytics and Facebook Ads data?

    Posted Mon June 10, 2019 09:04 AM
    Hello guys,

    I have a lot of past data from Google Analytics and Facebook Ads and I want to hire someone to extract informations. Wich kind of information can I extract from this data?

    ------------------------------
    Mike Perla
    ------------------------------


  • 2.  RE: What kind of answers can we find in the analysis of Google Analytics and Facebook Ads data?

    Posted Thu June 13, 2019 11:55 AM

    @Mike Perla You should start from a question, then see if the data can help you answer the question.  For instance (I'm brainstorming as I don't know at all what you may be interested  ​in) you could try to predict from ad exposure who will click on them.  This is called click through prediction, and is a very well know use case for machine learning.  ONce you have that, then you can select which ad to show to a given visitor.



    ------------------------------
    JEAN FRANCOIS PUGET
    ------------------------------



  • 3.  RE: What kind of answers can we find in the analysis of Google Analytics and Facebook Ads data?

    Posted Tue September 03, 2019 09:14 AM
    Hi, Mike!
    Combine GA data with data from Google Search Console.
    You may split this data into clusters.
    Find URLs with good impressions and low traffic or high bonus rate.
    Optimize Title tag and Description meta these URLs.

    ------------------------------
    Viacheslav Varenia
    ------------------------------