This year, the impact goes one step further, as we welcome not only new and returning IBM Champions, but also bring into the community those who were previously part of the HashiCorp Ambassador group, merging the programs. Welcome and congratulations; we look forward to working with you all!
Some of the benefits of being an IBM Champion
Sharing knowledge and uplifting the community is rewarding on its own, offering a sense of purpose and the chance to grow visibility as a technical expert. Beyond that personal fulfillment, Champions also enjoy a range of program benefits, such as:
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Exclusive access at THINK, IBM TechXchange, including special opportunities and VIP‑style treatment at IBM-hosted events.
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A verifiable annual digital badge to showcase on social platforms, personal sites, and résumés.
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Program-branded IBM Champion gear to wear and display with pride.
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Learning and certification support, including resources that help Champions continue expanding their skills.
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Additional recognition and rewards that celebrate ongoing advocacy and engagement.
Many Champions say the advantages they value most are the ones that can’t be easily measured: like building a global network of peers, connecting with IBMers and industry experts, and becoming part of a community that continually inspires them to learn, share, and grow. The visibility and appreciation that come with being named an IBM Champion serve as a reminder that their contributions make a genuine impact.
A Community That Grows Together
The Champion program is more than a recognition… it’s a community. Champions bring perspectives from every corner of the world and every kind of role: technologists, educators, partners, consultants, and leaders who believe in the power of shared learning.
Their contributions ripple outward, creating stronger user groups, more dynamic discussions, richer content, and deeper expertise across the IBM ecosystem. Whether through teaching, building, collaborating, or mentoring, Champions strengthen the connections that make this community thrive.
What’s Ahead for 2026
As we look forward, this new class steps into another year filled with opportunities to collaborate, learn, and inspire. From upcoming events, meetups and conferences, to new learning pathways and continued innovation across IBM technologies, the year ahead promises to be full of fresh possibilities.
We encourage everyone to connect with Champions across the community spaces where you and they intersect, from in-person events to social media to digital community spaces. Engage with their content, join conversations, ask questions, and share your own insights. The community grows stronger when we build it together.
Watch for a new IBM Champion Directory - coming soon, where you will be able to search and connect with IBM Champions by country/region, IBM product expertise, and by preferred advocacy activities.
Celebrating the Spirit of Advocacy
Being an IBM Champion is about more than expertise: it’s about generosity, curiosity, innovation, and commitment. The Champions Class of 2026 embodies these values, and we are excited to see where their passion and leadership will take the community in the coming year.
To all those who contribute to advocacy, community, feedback, and content around IBM products: your advocacy is recognized, valuable, and appreciated. To all our new and returning Champions: congratulations and thank you for everything you do. Your advocacy uplifts us all, and we’re honored to celebrate this moment with you.
Here’s to another year of innovation, connection, and shared success.
Libby