Adding tours and attractions to a product used to mean stitching together suppliers, affiliate links, pricing logic, and support flows one by one. That approach still works for narrow use cases, but it breaks down fast when an OTA (Online Travel Agency) wants more inventory, a loyalty app wants stronger engagement, or a superapp needs one scalable way to embed experiences inside a broader customer journey.
The better question in 2026 is not just “Which things to do API has bookable activities?” It is “Which platform gives us the right mix of supply breadth, UX control, real-time booking, and speed to market without creating a new operations headache?” For OTAs, loyalty apps, banks, wallets, and superapps, that usually means evaluating infrastructure platforms, not just consumer marketplaces.
Below are five platforms worth shortlisting, ranked by fit for distribution-heavy buyers that need tours, attractions, and experiences to work inside their own products.
What to look for in an activities booking API
A strong shortlist usually comes down to five things: inventory breadth, data standardization, real-time pricing and availability, commercial flexibility, and how easily you can distribute through your own UX or a white-label route.
1. Bridgify: Best for Enterprise-Grade Experiences Distribution
Best for: OTAs, loyalty apps, superapps, fintechs, banks, and travel brands that want one connection for global experiences distribution.
Bridgify is the strongest overall fit when your needs surpass a simple “plug in some tours.” Its positioning is much closer to an experiences infrastructure layer: multi-source aggregation, API and , white-label delivery, and AI-powered personalization in one stack.
Bridgify combines more than 1 million tours, activities, events, and lifestyle experiences across multiple commercial models, then makes that inventory available through a unified things to do api, branded marketplace, and AI-driven recommendation and conversational layer.
That matters because the target buyer here is not a local operator. It is the product team at an OTA, loyalty platform, wallet, or superapp that wants to launch faster without negotiating and maintaining a web of supplier relationships. Bridgify operates as an aggregator of aggregators, built to remove integration complexity while preserving flexibility around branding, monetization, and customer experience.
Bottom line: For buyers that need breadth, embedded distribution, white-label optionality, and enterprise-scale readiness, and also want to offer an enormous inventory (over 1M things to do/experiences), then Bridgify is the most complete platform on this list.
2. Holibob: Best for Personalization-Led Travel Brands
Best for: Travel brands and product teams that want flexible API integration with a strong personalization angle.
Holibob offers an activities booking api built on GraphQL that lets authorized partners query products and availability, then create and confirm bookings. It also supports sandbox access, partner admin credentials, and white-label websites operated on a partner’s behalf.
On the commercial side, Holibob emphasizes personalised experiences, real-time delivery, and effortless integration, aiming at travel brands that want to grow in-destination revenue and improve merchandising without a heavy implementation burden. Its current positioning leans heavily into recommendation quality and conversion support rather than broad enterprise infrastructure messaging.
That makes Holibob a credible option for teams that care about merchandising, curation, and flexible frontend control. In practice, it looks best suited for travel brands and agile digital products rather than the wider enterprise use cases Bridgify targets across loyalty, banking, and superapps.
Bottom line: Holibob is worth a serious look if personalization and a developer-friendly approach are the priority. It is less obviously positioned as a full experiences infrastructure layer for complex enterprise distribution stacks.
3. GetYourGuide Partner Solutions: Best for Fast Access to Marketplace Inventory
Best for: Publishers, affiliates, travel brands, and booking partners that want recognizable marketplace content quickly.
GetYourGuide remains one of the most recognizable brands in tours and activities, and its partner materials show a clear route for third parties to work with its marketplace. The Partner API provides access to GetYourGuide’s marketplace for tours and activities, while the Partner Portal lets partners access platform content, create affiliate links, and download reports.
The trade-off is strategic rather than technical. GetYourGuide Partner Solutions are still centered on access to the GetYourGuide marketplace and partner ecosystem. For many brands, that is enough. But for companies that want multi-source aggregation or a broader infrastructure layer independent of a single marketplace, it is a narrower fit.
Bottom line: Strong option for fast marketplace access. Less compelling if your roadmap depends on a multi-source supply strategy or deeper platform-level control.
4. TUI Musement: Best for Curated B2B Distribution and Multi-Day Depth
Best for: OTAs, tour operators, travel retailers, and platforms that want a curated B2B supply with several connectivity options.
TUI Musement has one of the clearest B2B partner stories in this category. Its current partner site presents a global platform covering 100 countries and 1,000 destinations, with an activities booking API, white-label, widget, and portal options for different business models. It also positions itself as working with OTAs, tech platforms, airlines, hotels, and ground transport brands.
What stands out most is its multi-day and curated distribution depth. TUI Musement’s multi-day tours page gives partners access to more than 1,000 tours in 40+ countries with real-time availability and instant confirmation, while the day tours and attraction tickets page highlights branded and co-branded experiences, high mobile voucher coverage, and instant confirmation across much of the portfolio.
For buyers who want a mature B2B platform with multiple connection models, TUI Musement is a strong contender. The main limitation is that this is still TUI Musement’s own portfolio and ecosystem, not an aggregator-of-aggregators model.
Bottom line: A strong fit for curated B2B distribution, especially if multi-day and broader travel-retail partnerships matter.
5. Tiqets Distributor API: Best for Attraction-First and Ticketing-Led Use Cases
Best for: Attraction-focused distributors, benefits platforms, OTAs, and partners that need ticketing-heavy inventory.
Tiqets is a strong contender when the use case is centered on attractions, museums, and ticketed entry rather than a broader, multi-source experiences stack. Its Distributor API gives partners access to structured inventory with real-time availability and pricing, while its affiliate API supports content, booking flows, reporting, and reviews. The platform maintains up-to-date API documentation, with its latest updates published in 2026.
Where Tiqets stands out is in ticketing density and operational reliability. For products that depend on fast-moving, high-frequency transactions, such as city passes, last-minute bookings, or employee perks platforms, this focus can translate into higher conversion and simpler integration compared to broader, more generalized supply models. In these contexts, depth within attractions often matters more than breadth across all experience types.
The trade-off is strategic rather than technical. Tiqets is purpose-built for attraction-led distribution, which means it is less aligned with use cases that require multi-day tours, complex itineraries, or a wide mix of experience categories from multiple supply sources.
Bottom line: A best-in-class option for attraction and ticketing-heavy use cases, especially where speed, reliability, and conversion matter more than catalog breadth.
Quick comparison
Updated quick comparison table
Final take
For OTAs, loyalty apps, and superapps, the best activities booking API is rarely the one with the loudest consumer brand. It is the one that gives you the cleanest path to launch, the least supplier friction, and the most control over how experiences show up inside your own product.
Holibob, GetYourGuide, TUI Musement, and Tiqets all make sense for specific goals. But if the requirement is one platform that can cover multi-source inventory, distribution infrastructure, white-label deployment, and AI-powered personalization for embedded experiences, Bridgify is the strongest overall fit for this buyer profile.