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Feature Spotlight: NS1 Connect DNS for China

By Claire ODonovan posted Mon March 16, 2026 09:46 AM

  

Global businesses expanding into mainland China face a unique challenge: delivering fast, reliable digital experiences across one of the world’s most complex internet environments. NS1 Connect Managed DNS for China is designed specifically to overcome these hurdles, ensuring that users in China enjoy the same high-performance access as users anywhere else in the world. 

 

What is DNS for China? 

 

DNS for China is a fully managed, authoritative DNS server designed specifically to deliver fast and reliable connections to users within mainland China. It is available as an optional add-on to the NS1 Connect Premium package 

 

At the core of the technology is a DNS network featuring edge locations (Points of Presence) in four major Chinese hubs: Shanghai, Beijing, Qingdao, and Shenzhen, with connectivity to top-tier providers such as China Telecom, China Unicom, and China Mobile. 

 

Unlike traditional setups that might route traffic through international gateways, this service uses Nameserver Acceleration to ensure that queries originating inside China are answered by nameservers also located within China.  

 

Everything is delivered through NS1 Connect’s unified cloud platform—there is no hardware to ship, no software to install, and no new interface to learn. Your China DNS network is provisioned and managed alongside your global DNS infrastructure from the same portal and API. 

 

Two primary deployment scenarios are supported: 

China-only domains – for businesses whose domain exists exclusively to serve the Chinese market.  

Global domains serving China and the rest of the world – for enterprises that want to extend a single .com, .net or other global domain to perform well in China without splitting DNS infrastructure. 

 

 

Why DNS for China matters 

 

China’s Great Firewall doesn’t just filter web content – it also creates significant latency and unpredictability for DNS queries that attempt to cross its borders. For global businesses, this means that even a well-optimised application can feel sluggish or inaccessible to users in mainland China if the underlying DNS resolution is struggling Slow DNS means slow applications and slow applications mean lost revenue and damaged brand reputation. 

 

3x Faster Response Time for Users 

On average this service delivers DNS response times that are over three times faster than other global managed DNS providers.  

 

Improved Reliability and User Experience 

By keeping DNS resolution local, NS1 Connect reduces latency, avoids filtering delays and ensures consistent access to websites, applications and services.  

 

No Need for Separate China-Specific Domains 

All DNS zones, records and traffic steering policies are managed through the same NS1 Connect cloud portal and API. This simplifies operations and reduces the overhead of maintaining parallel DNS infrastructures.   Name Server Acceleration will automatically route users outside of China to the NS1 global network, while users inside of China will be routed to the NS1 China DNS service locations. 

 

Supporting Global Growth 

Organisations expanding into China can accelerate application performance without the cost or complexity of building and operating their own regional DNS infrastructure. 

 

Enabling Intelligent Traffic Management 

By combining DNS for China with NS1 Connect’s traffic steering and monitoring capabilities, teams can route users to the best-performing endpoints regardless of location.  

 

Unified Management 

All zones, records and traffic steering policies are managed from the same NS1 Connect control plane that you already use. 

 

Rapid Updates 

Changes made to your DNS records are pushed to edge nodes in China within seconds, ensuring your traffic steering is always up to date. 

 

 

How to implement DNS for China 

 

Implementation of DNS for China is straightforward and integrates seamlessly with your existing NS1 Connect DNS configuration. The process typically involves three steps, as outlined in the NS1 Connect Documentation Help Center: 

 

  1. Contact us to enable the DNS for China add-on for your NS1 Connect Premium package. 

  1. Add the China network to your DNS zones, allowing queries from mainland China to resolve locally.  

  1. Update your nameserver configuration to activate Nameserver Acceleration and direct Chinese DNS traffic to the local network.  

 

Ready to get started? 

 

Don’t let latency stand between your business and one of the world’s largest digital markets. Supporting users in mainland China does not have to mean deploying completely separate infrastructure. By adding DNS for China to your NS1 Connect Premium package, you can deliver faster, more reliable application access to Chinese users while managing global DNS from a single platform. 

 

Talk through your use case or see it in action by requesting a demo now 


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